Branding & Positoning

Brand Strategy

🢒 Brand purpose, essence, mission, tagline

🢒 Target audience & market research

🢒 Brand values & personality

🢒 Competitive analysis

🢒 Tone of voice & communication style

Visual Identity

🢒 Logo design & logo system

🢒 Color palette

🢒 Typography

🢒 Iconography & illustration style

🢒 Photography direction

🢒 Graphic language / visual elements

Brand Collaterals

🢒 Business cards, stationery

🢒 Brand guidelines document

🢒 Packaging design

🢒 Social media templates

🢒 Marketing materials (flyers, posters, etc.)

Market Position

🢒 Who you’re for (target audience)

🢒 What space you occupy in the market

(luxury / affordable / premium / youth-driven / eco-conscious, etc.)

Value proposition

🢒 What you promise or offer that others don’t

🢒 The unique emotional or functional benefit

🢒 Design philosophy, storytelling, product quality, innovation